Thursday, May 7, 2009

Mobile Banking

Mobile Banking ( M-Banking ) is defined differently by different companies in the Mobile Banking market. Ugunduzi's definition of Mobile Banking is:

Mobile Banking - A system or service that enables customers to access the bank account and perform actions and inquiries, using their mobile phone, which they usually perform in the bank or using the bank's systems (such as the bank's internet website).

This definition excludes the person-to-person payment which is more Mobile Wallet and Mobile Payment system than pure Mobile Banking.

Traditionally, basic Mobile Banking services were implemented using SMS services (SMS Banking), Mobile Internet Banking (WAP), and dedicated clients. We believe that with the new era of interactive media, the service should be much richer and include access to information in an easy way, an ability to watch financial tips, and to talk with live customer service professionals that are able to interact and deliver videos, pictures and texts (such as an updated information on a specific stock). Our Mobile Banking IVVR System which is already in use by a leading bank, is a cutting edge service. IVVR requires no prior installation, has a very wide support among existing devices (3G penetration rates are very high in developed countries), and is very secured (the call is encrypted and the servers are located in the bank's premises using a secure direct network with the mobile operator).

The benefits of using Ugunduzi's IVVR are obvious:
1. The application is dynamic and server centric (thus can be updated immediately to all users that access the service)
2. The IVVR M-Banking provides an intuitive and clear navigation options
3. IVVR Mobile Banking holds the widest device support in interactive services
4. Ugunduzi's Mobile Banking is secure even more than many of the internet based solutions (based on architecture of the solution and the video calls standard encryption)
5. Ugunduzi's Mobile Banking supports live chat with bank's representatives while viewing graphical content on the screen sent by the representative in real time
6. Our IVVR system has the success record to make sure banks and financial institutions get a proven and a stable service.

Click the link in order to learn more about Ugunduzi's IVVR Mobile Banking System